The only
marketing platform
for retail
Custobar is the only sales and marketing platform designed with retail at heart from the very beginning. Simply stated, we gather all your customer, sales and product data from every source, and put it where it’s most powerful – in your hands.
Let your own data boost your sales
With highly effective degree of automation, you’ll be able to reach out to customers in the way that suits them best – telling them about the products and promotions you can be sure they’ll want to hear about.
- Focus more on profitable actions
- You’ll will be meaningful for you customer
- Campaigns will be done quickly
- See a real 360 view to customer
Custobar in a nutshell
All your data –
from every retail touch point
Whatever customers do in your stores, on your site, and in each of your sales and marketing channels, Custobar is listening.
The retailer’s secret weapon
We analyze your data automatically, and then put it to work for you.
Hit customers where they live
Custobar generates campaign segments based on how your customers shop, how they respond to marketing in different media; and how they behave online.
Refine and repeat
Track the results in actual sales numbers – making it easy to repeat successful campaigns – seasonally, for example, or automated for regular dispatch – making improvements as you go.
Custobar also has a platform specifically designed for data sensitive industries like pharmacies
How to multiply your sales conversions by 10
Example from a bookshop
- 1. Pick an upcoming book release
- 2. Create a micro-segment of customers who have:
- bought products from the same author
- browsed related product pages
- Shown interest in a special category (i.e Nordic Noir)
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- 3. Create an appealing message and send
- 4. Repeat with another book
- Better email deliverability
- Better service for customers
- Smaller marketing-list churn rate
- 10x sales conversion compared to mass mailing
Features that can make you a sales champion
Powerful segmentation tool
Pick target groups based on their customer behaviour: offline purchases, online purchases, web browsing, buying behaviour or any other customer touchpoint data.
360° view of every customer
Use statistics such as amounts and values of purchases, life-time value and purchases in different categories.
Multi-channel campaigns
Thanks to our easy-to-use interface, you can build a targeted campaign in just a few minutes, no expert skills needed.
Campaign statistic
Custobar closes the loop by showing results that you can compare to your targets.
Powerfull automation
Dynamic targeting means that messages are posted to customers as soon as they fill certain target group criteria. The criteria can be dynamically altered.
Product recommendations
Create personified product recommendations that can be used in customer service, in the web shop and in direct advertising.